Top Three Reasons to Invest In Quality Video Production
In today’s competitive landscapes, where high-quality content has become the standard, all aspects of your video content must be top-notch to stand out.
IMAGE VIA: NOBLE BISON PRODUCTIONS
Within moments the quality of your video can dictate how people view your brand and products. What they think influences the engagement they'll have with you, whether it's your CTA or even just the video’s watch time.
Since the quality of content significantly affects consumers' actions, we want to dig more into the top reasons it's worth investing in quality video production for your company, brand, or organization.
We put quality at the top of the list in our recent post on practices that improve the success of videos. We pushed it to the top because quality is often the first aspect viewers notice about the videos they watch. That first impressions and the follow-up ones are crucial in grabbing your ideal customers' attention.
Today we'll cover three reasons it's worth investing in quality video production for your company, brand, or organization. But, before we get started, let's first dive into what we mean by "high-quality" videos and how most companies create their professional video content.
WHAT IS HIGH-QUALITY VIDEO PRODUCTION?
From the perspective of a video production company, high-quality video production includes things like the quality of the picture, clean audio, creativity, and the clarity of your message or intent. Lacking in any of these aspects has the potential to sabotage the effectiveness of others.
While DIY videos are suitable in specific contexts, like live streams or vlogs, making most of your video marketing content professionally will have a more significant effect on conversions and other important metrics.
HOW IS IT ACCOMPLISHED?
Quality videos are created with the right equipment and the professionals who write, film, and edit the project. Brands can achieve high-quality in-house by hiring skilled camera ops and editors. Alternatively, they can hire an agency or video production company to access experienced professionals, equipment, and collaborative networks. There are a handful of reasons why most companies outsource video production, but, most often, it's because it's expensive and time-consuming to amass in-house.
For example, our production company is a one-stop-shop for the following resources and services:
Experienced videographers, lighting and sound techs, and editors
Top-notch film equipment
Location and talent scouting
Creative storyboarding
Organized shoot schedule
Marketing knowledge
Now, let's explore three of the top reasons to prioritize quality when producing your next video project:
Top Three Reasons to Invest in Quality Video Production For Your Company or Organization:
Build A Professional Image
Increase Your Engagement and ROI
Leave an Impression
1. Build A Professional Image
Image via: Noble Bison Productions
The quality of a video forms the viewers' first impression and opinion of your company or organization. High-quality content will contribute to your brand's overall image, making you appear more professional and successful. Whereas videos that appear amateur will cause viewers to think negatively about your brand, such as it being unreliable or untrustworthy.
Professionally produced videos increase your audience's trust, which, in turn, builds a buyer's confidence and boosts intent. How the audience views you will undoubtedly impact their engagement, or lack thereof, with your video content and beyond.
2. Engagement and ROI
A return on investment is unlikely if people arent engaging or interested in your content. Videos produced with higher picture quality significantly improve a viewer’s watch time and engagement. In a survey conducted by Verizon Digital Media, they found that the time spent viewing video fell by 77% when the video quality dropped. 85% of those surveyed said: "it was important to get a TV-like quality experience for every video."
“People share what they like — it’s that simple.”
We share content that we align with and want others to know that aligns with us. We follow people, brands, and organizations we support. And at its core is quality, whether it's a high fashion piece we love or drool-worthy appetizers from a local restaurant. We share what we like — it's that simple.
Therefore, quality should always be the focus of every business, first and foremost. If you see that viewers are often abandoning your videos, it's a good sign that they need sprucing, whether for their picture quality, audio, or content.
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3. Leave an Impression
IMAGE VIA: NOBLE BISON PRODUCTIONS
The "creative" of your content is another essential part of the overall quality! It's how your company or organization can stand out among the competition and ultimately leave an impression to be remembered.
Assuming the image and audio quality are sharp, the content needs to be creative and engaging to grab attention and resonate with the right people. Your target viewers are more likely to remember your brand if your content is educational, adds value in some way, and/or conjures some time of emotion.
There are many techniques to create compelling content to reflect your brand and share your message, content that helps viewers remember you! This is what's called brand recall. Leaving a positive impression means they'll consider using or suggesting your brand or organization the next time your products or services are relevant or needed.
In SUMMARY,
The impact of your video content or CTA is quickly lost when viewers are distracted by a fuzzy or shaky picture, bad audio, and mundane content. Instead, provide viewers with a high-quality, memorable experience that will encourage them towards action and brand recall.
Quality and its advantages are just a few elements that contribute to the success of a larger video content marketing strategy. Make sure you clarify the goals of your creative projects, monitor success, and always continue improving!
Does your brand or organization want to create high-quality videos? Click the link below to get in touch!
NOBLE BISON PRODUCTIONS
A DENVER-BASED VIDEO PRODUCTION COMPANY
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