Top 5 Corporate Videos That Will Enrich Every Workplace
Just as video is a medium proven to grab attention and inform your customers, internal video content can upgrade your company's communications and operations.
Image via: Noble Bison Productions x NPT
Corporate video is the term used to describe company-commissioned videos made for internal and external business uses. These videos can be made with the intent to market or sell, such as a brand narrative video made for a broadcast ad. Additionally, corporate videos can be directly focused on improving internal operations and communications.
Not very long ago, small to mid-sized companies had only a limited budget for corporate video production projects and marketing. Which was often spent on B2B marketing efforts versus in-house video. But today, video production is much more accessible for business owners and vital for navigating the uprise in digital and remote work styles.
Today, we’ll spotlight the types of corporate videos made to enrich company culture and build a successful workforce. Business owners invest in internal corporate videos because they save businesses money over time and improve employee retention rates.
Good in-house videos aim to demonstrate the company’s vision and personality with specific goals in mind. Just as video is a medium proven to grab attention and inform your customers, videos can also upgrade your company's communications and operations. Now, let's jump into the different ways you can do this.
Top 5 Corporate Videos That Will Enrich Every Workplace:
1. Job Listing Videos
2. Training/Safety Videos
3. Corporate Event Videos
4. Invitation/Announcement Videos
5. Live Stream Videos
1. Job Listing Videos
Recruitment videos are not only more engaging than your average job listing, but they are highly effective in conveying your company culture to job seekers. With that said, the real value of using video in this space is that it is a sure way to attract your perfect candidate or newest talent. The right person will connect with your video, which will be apparent when they apply for the position.
Using video here helps you to understand more about your company. Do you have an established company culture? Does your team tend to have certain types of people — outdoorsy, animal lovers, tech-types, etc.? Video is so palpable that it pressures us into discovering more about ourselves, or our company, in this case.
Each company will have its own individual style and vision for its videos. Are you a tight-knit bunch that grabs beers on Fridays? Do you sense innovative minds at play when you walk through the door? How would you describe the workplace environment? Maybe you have a compelling company story or history to share. Let us see it!
2. Training/Safety Videos
Image via: Noble Bison Productions x NPT
Training and safety videos are a huge upgrade for any workplace. They are a sure way to know your employees are provided with proper and consistent training. They also can set the tone alongside the expectations, which helps the employee understand the atmosphere or landscape of their new position. Training videos do not have to be boring and drawn out – no, that is the point of using video in this space. It is efficient and holds attention. Check out this example on YouTube.
Another great aspect of training videos is that they retain their value because they are tools that the company can keep for repeat use. Wyzowl highlights that large companies, such as Microsoft and IBM, have cut company costs with training videos and e-learning in the workplace. Microsoft reported saving as much as $303 per person. Investing in training videos is a great ROI in this respect.
3. Corporate Event Videos
Events usually bring the company together in a different space or atmosphere where everyone can let loose outside of the typical workday. These events could include company parties, annual events, conferences, conventions, etc., but the point is that capturing genuine company experiences on film is extremely valuable.
This is a means to build a collection of authentic footage that illustrates your company’s culture. And further, this footage can be edited and distributed in a handful of ways within the workplace and beyond.
Share with employees after an event to build memories and togetherness
Use clips or stills in company materials
Share with new employees to familiarize them with company events.
Pull from these videos to build future excitement for next year’s event (see next section)
Need help filming authentic corporate videos?
4. Invitation/Announcement Videos
Invitation and announcement videos are directed at your workforce to inform and create enthusiasm around a company event or announcement. While recruitment videos showcase culture, these videos work to build your company culture.
By establishing tone and rapport, usually between management and staff, these videos create space for dialogue. In turn, these too develop a sense of inclusiveness through relationship and communication building. There is much that can be done in this space:
Messages of support or appreciation
Promotion/congratulation videos
Company changes/upgrades/developments
Use last year’s event content to create an exciting invitation video for this year
5. Live Stream Videos
Live streams have become incredibly common with how easily accessible they are. Their ultimate point is to bring separated people together in a single space, making it a means to push past bounds and create experiences that otherwise would not exist.
Whether these streams are events or meetings, this is another way to build closeness in the workplace environment and between people of different business roles. Another neat aspect of live streaming is the option to save any of your streams for future reference. Think of how this could benefit or upgrade parts of your business.
Stream company events or parties to those unable to attend
Bring the whole team along to a convention or trip that management is attending
Live stream meetings, conferences, and announcements (useful for telecommuters)
Reference back to important meetings/conferences
To Conclude,
It is never a bad idea to create and use more videos within your company, as it is the most engaging way to connect and share information in this digital era. Incorporating video content develops a closeness and community in your workplace that will bring long-term benefits to both your employees and the company.
Start making corporate videos to improve your company’s workplace today. Click the link below to get a free quote from our professional team now:
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