7 Ways to Bring Your Website to Life with Videos
With spring around the corner, we're sharing a list of the best ways you can update and refresh your website with videos.
Image via: Noble Bison Productions still from banner video
Does your website need a good refresh? Maybe what looked and felt suitable for your website in the past isn't working anymore. In the spirit of the spring season, we're coming at you with how you can polish up any website with video content. We've discussed the benefits of using video on your website before, like increasing sales and creating SEO opportunities, but now we want to give you ways to execute that task. Below, we're sharing seven different examples of videos to incorporate on your website to reap all those incredible advantages and have a website that's ready for the opportunities of this new spring season.
7 Ways to Bring Your Website to Life with Videos:
Website Banner Video
Sizzle Reel
About Us Video
Demonstration Videos
Our Process
Product Video
Customer Testimonials
1. Website Banner Video
Image via: Noble Bison Productions still from banner video
Website banner videos are one of the best ways to modernize a website. They engage the visitor and quickly show them why they should stick around, explore, and take action. As a video production company, our website banner is a reel of our past work. The clip you decide to feature can come from a larger video project, like a brand video or a sizzle reel.
2. Sizzle Reels
Sizzle reels are all about creating hype and leaving people wanting more. Whether you're a company that drops seasonal items or a solopreneur who sells online courses, a high-quality, snappy promo video is an engaging way to garner attention and interest. Use it on your website homepage or product landing pages as a teaser for visitors until the release. Perhaps you could position it to usher visitors to sign up for updates, newsletters, and alerts with their email.
3. About Us Video
Image via: Noble Bison Productions BTS
Give your About webpage a significant upgrade with a high-quality about us video. Letting the world in on who you are and why you started (maybe your company has an inspirational or intriguing backstory) is a great way to highlight your company's purpose and values. Introducing the person or people behind a company, brand, or organization can help establish meaningful connections with your audiences and attach deeper meaning to your brand. In the bigger picture, these are the type of relationship-building strategies that help you grow an engaged community that will support you far into the future.
4. Demonstration Videos
Does your company use a unique process to produce its products, such as where you source the ingredients, materials, or something of the sort? I'm confident that if you've chosen to do something differently, there are some types of benefits you'd like to share with your audience. Whether you've decided to make your products differently in an elevated fashion or a simplified way, having a unique process is likely a huge selling point for specific buyers. Create an educational 'our process video' for your website to get people interested in these particular products.
5. Our Process Videos
Does your company use a unique process to produce its products, like where you source the ingredients, materials, or something of the sort? I'm certain if you've chosen to do something differently, then there are some types of benefits you'd like to share. Whether you've chosen to make your products differently, in an elevated fashion, or simplified way, having a unique process is likely a huge selling point for specific buyers. Create an educational 'our process video' for your website to get people excited to try these particular products.
6. Product Videos
Image via: Noble Bison Productions
Product videos are high-quality, persuasive videos that drive targeted audiences to buy your product. You can easily do this with the power of what makes your product great and a professional video production team. You can take it in a million directions; it's all about how you want to express your personal brand and product. We often break product videos into these categories:
Explainer Videos
Demonstration Videos
Tutorial Videos
7. Customer Testimonial Videos
Versus you telling your website visitors how great you are, why not let your previous customers do it? Reviews are one of the top factors that weigh into people's buying decisions. We value these opinions because they're people's views who've already lived the buyer's experience. And we have a greater sense of trust in what they say about a company because they're "outsiders." Video testimonials are even more effective than you're typical 100-word paragraph. Since videos allow us to see the reviewer's face and hear their story candidly, they have high authority value and positively affect buyers' decisions.
In Summary,
Spring is a great time to clean out the cobwebs and create anew. Videos are a modern way to spruce up any website, plus it comes with major benefits. Various videos can improve your bounce rates, help you better sell a product or service, humanize your brand or company, and more. Final tips: Ensure you use the best practices when creating videos for your company or organization. Poor quality, DIY-type videos are not the types of content you want to feature on your website.
Do you need help creating stunning videos that will power up your website? We can help! Noble Bison Productions is a full-service video production company.
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
BROADCAST COMMERCIALS - MUSIC VIDEOS - BRAND VIDEOS - FILMS - ANIMATION & MOTION GRAPHICS - DRONE FOOTAGE - BRAND VIDEOS - WEBSITE BANNERS - SOCIAL MEDIA VIDEOS - CORPORATE VIDEOS- DEMOS - EXPLAINERS
Image via: Noble Bison Productions
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