5 Tips to Feel More Confident on Camera for Your Company’s Video Shoot
Are you camera shy? These tips will get you feeling confident and camera-ready for your company’s upcoming video shoot.
Image via Noble Bison Productions; Zack Tyler (VP of Engineering) on set of CIE-Solutions brand video
Whether it’s a talking-head segment or a conventional interview video, putting a face(s) to your business is a great way to establish rapport with your customers. But maybe you’re a builder who makes one-of-a-kind furniture or an owner of a popular food truck, and speaking in front of a camera crew isn’t exactly your thing. Fear not! It’s really not most people’s thing — and video production companies know this.
Even so, you’re investing good money in these types of marketing videos, and the last thing you want is to end up with unnatural shots that don’t feel authentic to you and your company. That’s why we put together a few ways for you to feel more prepared and confident about your upcoming video shoot.
5 Tips to Feel Confident on Camera:
Scratch the Script, Know Your Key Points
Practice Speaking in the Mirror
It’s OK to Make Mistakes
Dress the Part
Feel Free to Ask Questions
1. Scratch the Script, know your key points
Yes, scratch the script. There will be no talking-head robots on set! While it may seem like writing and memorizing a full script will have you prepared for shoot day, over-rehearsing a script tends to come off unnatural in these types of videos.
However, you should prepare by taking some time to write down key points that you would like to cover and include in your video. You can discuss these points with the production team during the development stage. When you hire a video production company worth their salt, they can pose questions that help these talking points come out naturally.
Need help considering what subject matter to cover? It will really depend on your goals and the type of video you’re producing. Generally, most of the videos we produce that feature owners and/or employees are brand videos, interviews establishing the lifestyle or environment of a workplace, and things of that sort.
If you’re still in the development stage of your production and looking for talking point guidance on these types of videos, see what arises from the following questions:
Why and how did you create your company?
What are you doing differently?
Who are your customers and how do they feel about your work?
Are there any ethical components to your products or services?
Is your business local or national? How does this affect how you do business?
How do your products or services work?
What does your team most value?
Are you an expert in your field, how so?
2. Practice Speaking in a Mirror
Practicing speaking in front of a mirror can be useful if being on camera or speaking in front of people is not something you do very often. Another option is to practice role-playing an interview with a friend. By doing this, you will become familiar with the way you express yourself, like how you angle your face or where your eyes go. You’ll quickly figure out the areas you need to work on.
Perhaps you need to speak louder or adjust your posture to present yourself in a more professional way. The production team will let you know if these things are happening on set, but you will feel much more prepared if you’re aware of them ahead of time. Put on an outfit that makes you feel confident and get to practicing!
3. It’s OK to make mistakes
Messing up is part of the process, and we’re used to it! We are here to get the best take possible, even if it takes some time. If you find yourself getting a bit flustered by any mistakes, hone it in by remembering that this is your company, and you know all the information that’s needed to make your video shine. The production team is here for you and you’re the one paying for the final product, so don’t feel rushed on set.
4. Dress the part
Image via Noble Bison Production; Dr. Manan Shah on set for Wyndly Health brand video
When you look good, you feel good! One easy way to feel confident on the day of your shoot is to dress in a way that strikes a good balance between your professional role and personality. Don’t put yourself in the situation of feeling uncomfortable by wearing something that isn’t true to who you are or completely off base from how you would usually dress on a typical day of work. But it’s important to present yourself in a way that represents your company appropriately, especially if you’re the owner.
5. Feel free to ask questions
Video production companies know that many of their clients can be new to professional video shoots, and they’re there to help guide you through the process. Be open with your videographer about any questions or concerns you have, both before and during the shoot.
Our team is highly collaborative with our clients, and our main goal is to make sure you and your team feel confident about the product you’re getting. That means keeping them informed. No question is out of the question. We want our clients to succeed.
To Conclude,
Most people aren’t professionals on camera, and no one is expecting you to be. But if you know your key points and spend some time practicing, you’ll feel better prepared. When hiring a video production company, it’s important to find a team that you feel confident about their expertise and have a natural connection with. Not only will you trust them to have your best interest on set, but you’ll have a much easier time asking questions and being yourself. When you’re confident and comfortable, your best self will shine through on camera — and that’s the real magic that you want your customers to see!
Looking for a video production company? We’d love to connect with you and learn more. Click the button below to get in touch and start your free quote.
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
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